In the following you will find testimonials from former students working with data in combination with business development and why they believe this area will emerge in the future. 

“In the ongoing collaboration with local companies, we have discovered that there are increasing opportunities for companies to work structured with data and dataflow. 

When talking to former students from our master programs, we learn that several of them in fact is working with data at different levels. 

When working with our students in thesis writing or internships, we see that our students are working with data in several ways. 
All the above has made us see the need for this new program. 

We want to give our students strong competences within the area of data and business development. The two areas combined are unique and the core of this new program“

Jesper Piihl, Vicehead of Education, at SDU Business School Kolding
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“I firmly believe that the theme of data-driven business development will emerge as a cornerstone of strategic decision-making in the companies of the future.

Seen from my position in Energinet this approach for Master Students will foster adaptability in dynamic changing digital business environment, enhance operational efficiency, and ultimately provide an advantage for business through innovation in our increasingly digital-driven society and value chains. “

Christian Adelhart, Business Developer at Energinet
Graduated from M.Sc. in Economics and Business Administration, SDU Business School Kolding in 2015
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“Digital technologies and the explosion of data are reshaping how businesses deliver value and how consumers behave. This transformation presents new opportunities for value creation across organizations, industries, and societies.

The Automotive industry, in which I work, is undergoing a huge transformation throughout its value chain. At Nic Christiansen Group, we want to be a data driven business in order to stay competitive and relevant in the future. However, becoming a truly data driven business is a complex task that requires several capabilities.

Regarding data driven business development, I am confident that there will be a growing need for professionals who can effectively leverage data into strategic decisions that drive business growth for organizations.”

Simon Juel Bundgaard, Strategic Business Partner, Nic Christiansen Group
Graduated from M.Sc. in Economics and Business Administration, SDU Business School Kolding in 2019