The objectives of the research programme are:

• Mapping and delimiting of institutions and forms of relations constituting the design culture as well as sharpening and operationalizing  the understanding of phenomena and concepts characterizing design culture
• Sharpening and profiling humanistic approaches to design with the further aim of elucidating and activating them in inter-disciplinary design research carried out across faculty and institution boundaries
• Pooling resources and creating networks for national and international activities and publications focusing not only on design culture but also on the research environment itself.

The Kolding campus of the University of Southern Denmark (Danish abbreviation: SDU) should become the perfect place for seminars and conferences on design culture with close contact to relevant Danish research environments at the various schools of architecture and design and universities and museums.