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  • Pris

    18.000 DKK

  • Sted

    SDU Odense

  • Del
Søg fra medio september

Strategizing and Decision-Making in the Digital Age

With a course in digital strategy, you'll be equipped to make strategic decisions by understanding how digital transformations and AI are reshaping business landscapes. You’ll explore platform strategies, online marketplaces, and the adaptation of business models for the digital age. This course provides you with the tools to navigate complex decision-making processes and drive innovation within a digital framework.

Purpose and Objective

This course offers a comprehensive overview of the digital strategies that firms have developed and implemented in recent years. Participants will explore how digital transformations, ranging from basic web-based products to advanced AI-driven solutions, reshape ecosystems and open new avenues for strategic positioning. The course covers value creation and capture, examining the evolving strategies of both established firms and emerging players. It also delves into online marketplaces and platform strategies for multi-sided markets driven by digital innovation.

Additionally, the course addresses recent developments in cloud-based businesses and the necessary shifts in business models to implement digital strategies. By discussing classic strategic management theories and how core principles are maintained and/or adapted for the digital age, the course provides insights into how both traditional and modern mechanisms influence competitive landscapes.

The course concludes by reviewing key strategic tradeoffs and common pitfalls that decision-makers face when implementing digital strategies, including challenges like managing multiple goals and the dilemmas often posed by digital initiatives.


Content

Day 1: Platform strategies and multi-sided markets

  • Introducing platform strategies and how they expand the classic strategic management toolbox
  • Platform strategies in practice

Day 2: Digital strategies and online marketplaces

  • Digital strategies and the adoption of AI 
  • Launching and operating online marketplace

Day 3: Business models in the digital age 

  • Assessing opportunities when digital transformations occur
  • Transforming classic business models to compete in the digital age

Day 4: Strategizing and decision-making in digital firms

  • Managing multiple goals while implementing digital strategies
  • Latest trends in the digital world

Facts about the course

When?
Spring

Where?
University of Southern Denmark

Course responsible
Stephan Billinger

Price
18.000 kr.

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