Investigating the emergent assemblages of ownership and materiality in digital NFT markets

The project aims to advance market and consumer research on digital ownership and materiality by studying how crypto technologies, specifically Non-fungible Tokens (NFTs), are used to generate new forms of ownership and consumption: How is digital ownership facilitated in various NFT contexts, how events or moments are materialized to become “ownable”, and how are we to understand controversies surrounding NFTs and digital ownership.